Find Web Developers
Find Web Developers

Ideas to Engage Customers Via Web Development and Design Services

August 13th, 2018

Whether you’ve just launched a web portal or have been running a business for quite a while now, you know how difficult it is to attract end-customers.

There are thousands of competitors out there in the market, to excel amongst them is a challenging task. This is where an appealing design as well as a well-developed website work wonders! In order to leverage maximum benefits out of a web development service provider, consider the following tips:

Look for the Niche
The more specialized the offerings of a business, the more outcome it generates. This is why many web designers and developers choose to specialize in a particular domain.

Look at a website from a customer’s point of view. With literally thousands of service providers in the market, entrepreneurs tend to go with the one who has an extensive experience of working in different domains, though, has an expert knowledge on a particular one. Having a customized as well as specialized approach works great for entrepreneurs!

While selecting a web developer, look at their previous work, pattern, navigation model, design style, etc. What kind of a website can be preferred by your target customer? Do some research on it and then expect the same from the service provider. Work on developing a marketing plan and a series of products that target this niche.

Leverage Existing Clients
One of the major mistakes web designers make is, constantly chasing new clients as opposed to leveraging the existing ones.

If you are an existing client of a web development firm then it is more likely for both of you to share a friendly bond. Not only both of you understand each other’s business and working style, but also, know the constraint areas. In case of a new client or a new web service provider, it takes time to adjust and make the other person understand your requirements.

Think Locally
Many organizations are too busy trying to find experts online, forgetting about the ready pool of potential talent all around them. Local service providers can help best when you need to expand your business locally as well as globally. Starting with the basics of understanding customer behavior, engaging them through innovative techniques and retaining them further, local vendors can perfectly handle this.

Approach local web service providers to fulfil your web designing, development and marketing needs.

Website designing, development planning, conversion and optimization services are focused on increasing the chances of target customers visiting a particular website.

Hiring Web Developers – What to Know

August 13th, 2018

1. Basing your Decision on Price Alone

Price is always an important factor when choosing any product or service. For those who are not familiar with web design companies and don’t know what questions to ask, often the default is to choose the lowest bidder and this could be a serious error. It is very likely in the technology field to run into problems when awarding jobs to the lowest bidder. Web developers who quote low prices are usually taking some kind of short cut in their development. Some shortcuts are the omission of statistics or the use of template style designs. Although some templates look reasonably good, if your web developer has done work for other companies, even your competitors, your sites may come across with striking similarities. Once your site is completed you may notice new sites popping up in your community designed by that developer with the same template. In the end, you need to evaluate the price/ performance proposition and ask yourself if you really want the lowest bidder building what could be your most visible marketing tool.

2. Get Someone who can Provide Ongoing Support

Many business’s web sites contain information or material that is incorrect, obsolete, or just plain out of date. Some web developers will move onto their next project and forget about your site’s existence leaving you with no human support for future changes. Be sure that your web developer will look after all aspects of your website; a single call or email is all you should have to do to get what you need.

3. Don’t Underestimate the Power of Statistics

Make sure your web developer will provide you with detailed, real-time web statistics. Some developers may provide basic hit counters, or worse, no statistics at all. As the owner of the web site you need to see your web site’s statistics to measure its effectiveness and make changes as necessary. Be sure that you have access to traffic, and detailed statistical information. Knowing which pages on your site get the most visits, how long visitors spend on each, which search engine sent them to you and where they can from are just a few of the tools that will enable you to periodically fine tune your web site for better results. Also, you should never have to rely on a web developer to send you reports – be sure you have online access to this anytime you want. Ask in advance if it is free with the web site or an additional cost or monthly fee. You wouldn’t drive your car without a dash board – don’t try it with your web site either.

4. Insist on Formal Training and Experience

Your developer needs to understand design aspects and accessibility issues. This comes directly from having proper experience and training. Ensure they have the required knowledge of web programming to build custom applications from basic to advanced as your business grows. Database security and integration is essential when storing sensitive information on your website. Your developer should always keep up-to-date with upcoming technologies and programs.

5. Overlooking the Possible Need for Scalability

One major downfall of sites created by amateurs is the lack of scalability. At some point you’ll need new features added to your site. Not only will it make your site more profitable, but it will make your job, and your staff members’ jobs less time consuming as you begin automating tasks within a web environment. When the time comes to expand, your site will need to be scrapped and a new one created. This is one of those “pay me now or pay me later” situations.

6. Mistaking a Directory Listing for a Web Presence

Many business owners have a vague understanding of the Internet and how it works. Web directory listings may seem like an appealing, inexpensive solution to business owners who are not familiar with Internet marketing. A web directory listing is a web page within a larger web site. Capabilities on a directory listing site is minimal if any. Some will provide only basic company information and not much beyond that. Future development would be nearly impossible without switching to a real web developer. Any business trying to promote a successful image needs to have a customized professional web site with a unique domain name – http://www.yourcompany.com.

7. Be Sure You Can Pick Up and Move if You Want

Some web designers lock you in with them for the duration of your site. They may actually hold the rights to your domain name (www.yourcompany.com), which means if you ever decide to move, you can’t take your name with you because it doesn’t belong to you. This is ethically and morally wrong. Always retain the rights to your domain name and have access to your registration information. If you don’t take the necessary precautions at the start, it may cost you down the line as your site grows in popularity while you’re stuck with a designer that has limited abilities.

8. You Should Need Only One Number to Call For Any Problem

Having a web design company who will look after all aspects of your website will save you time, money and headaches. If you have any problems it’s best to have one number to call for a solution and only one number. You don’t ever want to find yourself managing an issue among various service providers, especially when the technical issues become complex. It is very easy for a developer to say “oh no – that’s not my problem, you need to talk to your web host, or your internet service provider, or your domain registrar”. Have a single person who knows what they are doing and willing to be accountable and solve your problem, even if they need to deal with a third party regarding the issue. At least you know you will be looked after with only one phone call on your part.

Freelancing in the Web Development Domain

August 12th, 2018

Freelancing is all about making a market for yourself in a given field. You have to consistently offer quality work and effectively create a niche for yourself in an already crowded ecology. Freelancing is a hard field to get into.

Competition is high and a lack of regular income is off putting but if you stay long enough in the game, the rewards are high and the freedom to do work on your schedule is a fruitful experience.

Web development is a saturated market as it is. There are plenty of big names in the field with an army of employees ready to do anything you throw at them. It is trying indeed to be able to sustain yourself as a freelancer in such an environment. Forget about flexible timings and convenient hours, at least initially, if you plan to make a living for yourself from just freelancing. It is only after a while when you’ve made a mark that you can afford to sit back and do jobs the way you had always wanted to.

What most people don’t take into account when starting to freelance, are the clients. The client always wants his work to be your number one priority, expect unreasonable quality standards and all this for the lowest amount of money that they get away with. It gets tiring and often leads to much friction between a developer and the client. There is still this mentality that people freelance because they weren’t good enough to get a company to hire them.

That because they don’t have a big brand name behind them, they are essentially cheap labor for what is undoubtedly some very high skilled work. This leads to some very frustrated developers who often start to second guess their choice to become a freelancer. But as any experienced freelancer will tell you, this is the way it is for every beginner and the way to get past this is to find a niche for yourself, to take on work that no one else would, to not give up and give each job you very best, and to excel at being the guy who gets the job done.

As with any good thing, freelancing too requires a little care and hard work in the initial stages for you to reap the benefits of it, as you would of a tree that you planted as a sapling and looked after tenderly with regular attention.